The ultimate aim in all the digital strategy work we do with clients is to drive their target audience/s to a state of brand loyalty.
So What is Brand Loyalty?
Brand loyalty is the progression from brand awareness to the state of brand insistence – where customers purchase and are loyal to your brand.
There are 5 attributes that drive customers to brand loyalty;
How do we build brand loyalty?
- Build brand awareness through attracting and reaching a wider audience.
- Engage with this audience to convert to state of brand loyalty.