Aussie BBQ Legends are Australian Heroes. They represent everything we stand for. They are the pinnacle of our society … well we certainly think so!
We are thrilled to launch the “Aussie BBQ Legends” microsite – a social marketing solution aimed at promoting Beerenberg Farm’s sauce range, and proudly celebrates Australian lifestyle and the esteem we place on the people that hold, celebrate and participate in the joy of the barbeque.
It is an online microsite with integrated social media, search engine marketing, offline PR and marketing collateral, supported by weekly prizes and a major prize awarded to Australia’s ultimate BBQ legend.
Key microsite content focuses on;
Enpresiv has developed the complete digital marketing strategy for the campaign, together with microsite design and development, social media marketing campaign, search engine optimisation and search marketing, copywriting and complete campaign management. We have also worked closely with Beerenberg and their public relations firm, Hughes PR, in assuring a cohesive and comprehensive marketing campaign is delivered.
Check out the site – we’d love your feedback – and be sure to enter in the prize draw to become the ultimate Aussie BBQ Legend – the prizes really are awesome (not to mention the sauces!).